Are Bald Men Sexier?

Headline Type: Question Post, Infectious Agent: Awe, Surprise

With over 2 million shares on Facebook, this post uses scientific research to appeal to the general bald audience, giving them reassurance by portraying examples of famous bald men and the preferences of various women as a means of raising their confidence. Since most men tend to lose some of their hair when they turn 50 and some earlier than that. The general target audience becomes men, making it a post that will continue to be shared as long as men keep losing hair. Bald Men Are Sexier

Settings and Techniques New Camera Owners Should Know

Headline Type: List Posts, Infectious Agents: Joy, Awe

Anyone interested in photography or in possession of a camera will already have their attention directed toward this post. With over 419,000 shares on Facebook and about 22,000 shares on Pinterest, this article gives information that can make a novice camera user more confident by informing them about certain tricks and techniques that they should know about if they don’t intend on being left out in the photography world.

A Widower and a 4-Year-Old

Headline Type: Heart-to-Heart Posts, Infectious Agents: Joy, Sadness

With over 1.5 million shares on Facebook, we get to see that most users enjoy sharing heart-warming articles and this article was definitely one of them. Highlighting the encounter that took place between a 4-year-old girl and an elderly widower at a grocery store, this one is aimed to pull at readers’ heartstrings.

Viral Marketing Articles

Successful companies make use of viral videos because they possess something exciting and engaging that people can relate to. They are usually random but carefully adjusted for marketing campaign use. Some companies release many videos but only some of them get to go viral because of their distinct characteristics. Here are some successful Viral Marketing Ads.

1. Old Spice – February 2010

The original Old Spice advert released in 2010 contained many hilarious outs that made marketers everywhere want to work with them. It currently has 54 million views.

2. Evian Baby – April 2013

A favorite amongst the public and marketers alike, Evian’s baby campaign was hugely successful and also included an app that had users create their own baby image. The viral video has over 96 million views.

3. Telekinetic Shop Surprise – October 2013

In an effort to promote the movie Carrie, a coffee shop in New York was transformed with hidden cameras to capture shoppers’ reactions to what they perceived to be telekinesis. The video currently has 67 million views on YouTube.

4. Volvo Trucks: The Epic Split – November 2013

Volvo released a video of action movie star Jean-Claude Van Damme performing the splits on two reversing Volvo trucks. The video was released as a way to demonstrate the stability of Volvo trucks’ steering wheels and quickly gained popularity with over 86.7 million views

5. Dove “Campaign For Real Beauty”: Deconstruct The Norm

Aftermarket research carried out in 2004 by Unilever revealed only about 4% of women considered themselves as beautiful, Dove worked to change that perception, using the research data to decipher what women perceived beauty to be, they were able to create viral videos like the interview piece where mothers and daughters discussed female beauty. Their campaign became popular and went viral because it was relatable and connected with people’s views of female beauty norms.